Malaysian professional supermodel, Amber Chia has officially launched her first celebrity online marketplace —STARS.my, powered by Exabytes’ ecommerce platform–Easy.my.
Stars.my is a “premium hotspot” for anybody to get a piece of celebrity fashion featuring celebrities’ recommended clothing, styling accessories, gadgets, and more coming exciting items.
Amber Chia (picture), the co-founder of STARS.my, shares, “Stars.my is an online platform where local and international celebrities to put their loved and secondhand authentic fashion items on sale. In addition, this celebrities’ boutique will also feature exclusive brand new items that celebrities have in mind to recommend and share with their fans.”
“Every item sold through Stars.my comes with a card printed with the celebrity’s self digital autograph and ‘thank you’ note,” adds Chia.
She shares, “For starters, we have successfully signed on a few local celebrities to participate and reach out to the online market via Stars.my. Moving forward, we are planning to feature items from international celebrities as well.”
Chia acknowledges, “Ecommerce is growing popular with more Malaysians going online to shop anytime and anywhere. Hence, the concept of Stars.my the most appealing and natural avenue for people to gain access to celebrities’ fashion, lifestyles and trends in the fastest way.”
“In addition, Stars.my serves as a bridge to build a closer relationship between the celebrities, their fans and followers. It is a wonderful opportunity for them to obtain prominent celebrity-style fashions by just a click away.”
Chia adds, “I opted Easy.my because of its comprehensiveness that allows me to set up the celebrity online marketplace with secure payment gateways and interactive web interface within a very short period. The excellent technical support from Easy.my will further assure my customers’ shopping experiences.”
Exabytes’ Chief Executive Officer, Chan Kee Siak also shares, “Easy.my is one of the top ecommerce market place in Southeast Asia with more than 10,000 online merchants on board.”
“Over the recent nine months, Easy.my platform has performed exceptionally well with doubled growth in transaction value. This has also exemplified the strong trend of Malaysia ecommerce activities. ”
“Recently, Easy.my has also released its Monthly Leisure Magazine – “Easy.my Corner” that features new hot items in the local ecommerce market especially in the areas of fashion, restaurants, home aspects, travels and leisure, and more. As of today, the magazine has circulation in Penang, mainly at coffee joint points, hotels, over 50 food and beverage outlet networks, major shopping malls, the Penang airport and some key tourist spots. And, we are planning to expand its circulation in Klang Valley by 2014. ”
Chan adds, “Hosting on Easy.my has instantly enabled Amber to reach out to Easy.my’s existing active customer base to sell unlimited units and various types of products at any point of time.”
Chia ends, “Moving forward, I will look to gather more multinational celebrities and celebrity friends of mine to offer a greater variety and more exclusive sales on Stars.my.”